Another company has realized the potential of using iPads within their business. Who? No other than automotive giant Ford!   

Ford has had a specialised mobile app developed that let’s members of its sales team show their customers the latest features of the cars.

The app is called their ‘Showcase’ app and allows sales staff not only to access any information about the product but also tailor custom features for individual customers, adapting the make, colour, and special features to calculate the custom price of the cars. It also means consultants can get this information “anywhere, anytime”, making their sales technique more efficient.

The results of those individually tailors cars can be saved for future reference or even emailed to the potential customers. The app also holds video clips that showcase each vehicle’s unique technologies and features. Those videos can even be added to the emails for the potential clients.

According to an article in TabTimes, cross vehicle marketing manager at Ford Michelle Moody said, “Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process.”

“If the weather is bad or the sun has gone down early in the winter months, venturing outside is even less appealing,” she added.

First trialled by a pilot group of 14 Ford dealers last November, the Showcase app is now in use throughout 200 USA-based Ford dealers.

According to a study by JD Powers, the number of car buyers shopping for potential cars on an iPads is sweeten the deal, some manufacturers even started to throw in a free iPad for those customer purchasing a new car

So if Ford jumped on the bandwagon and realised the immense potential of iPads, what are you waiting for? Contact us today to rent your iPads. Whether it’s for a conference, for a pilot project, or a long-term deal, we provide ready-to-use, fully prepped iPads and can even get you a custom business mobile app developed! Talk to one of our advisers today to find out how we can help you with your iPad needs on +44 0207 749 7242 or 0207 749 7200 or email